After leaving London College of Fashion in 1988 Marina Avraam went to work for Joe Caseley-Hayford, a leading London designer, as a studio assistant.

In 1990 she decided that it was time for her to start her own business and showed her first collection at the beginning of '91 at London Fashion Week. Financing and keeping a business running has proved very difficult at times but the current range will have its 10 year anniversary in August 2004.

"The styles are timeless, women love the fact they can buy some pieces each season adding to their wardrobe instead of replacing."  (Marina Avraam)

The collection is feminine and flattering.  Colour and texture are always key and its strongest point in the last few years has been the size range which caters for size 8 to 22 women. The pieces are garment dyed which gives them a particular look and feel.